Elle

7 Virtues Has a New Line of Millennial-Friendly Fragrances

Barb Stegemann, creator of The 7 Virtues fragrance line, explains how her teenage daughter’s honesty pushed her to develop a line of more contemporary scents.

“My [18-year-old] daughter hated my perfumes,” laughs Barb Stegemann, creator of The 7 Virtues, an ethically sourced fragrance line she launched in 2010. “That was kind of a sign. I went back to my perfumer and asked, ‘What if we created something more contemporary?’”

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2019-02-26T03:28:06+00:00